Sales Enablement & Training
This SMB got the sales tools, training, and content management they needed to effectively compete and drive sales.
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jeffsinger27
4 min read
Go-to-Market Process and Planning
Products often are not launched, but trickled out. And product messaging evolves after launch. Both consumes resources and impedes sales.
jeffsinger27
2 min read
Product Messaging and Positioning
Compelling product messaging focuses on solving customer problems, and positioning clearly articulates key differentiators and value props.
jeffsinger27
2 min read
Marketing Strategy and Portfolio Architecture
A logical framework in which to capture and position products/services is essential to focus roadmap decisions and deliver clear messaging.
jeffsinger27
2 min read
Demand Generation & Customer Acquisition
Attracting prospects and capturing new leads is citical to filling the sales pipeline and driving incremental revenue.
jeffsinger27
2 min read
Brand Positioning and Storytelling
People buy from companies that share their values. Branding & storytelling connect you to customers and build loyalty and advocacy.
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