The best B2B customer loyalty program
This is an often overlooked, but very powerful, way to attract customers, shorten sales cycles, and build loyalty.
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jeffsinger27
3 min read
Storytellers: You're not the hero!
When you stop selling products and start solving problems, you will sell more products. Tell a good story that makes your customer the hero.
jeffsinger27
2 min read
Is “good enough” ever good enough?
Pursuing perfection is admirable as long as you don’t make perfection the enemy of the good. How do we know if something is “good enough?”
jeffsinger27
3 min read
What’s the difference between advertising, sales, and marketing?
Sales, marketing, and advertising are critical to drive revenue & aligned when operating effectively, but they're different from each other.
jeffsinger27
2 min read
The one market segment that is sure to buy more
How you define your business can significantly and revocably impact your relevance or survival. Blockbuster was in the video rental...
jeffsinger27
4 min read
The single biggest brand mistake most companies make.
A logo is is not a brand. A brand is the meaning, the promise, and the values the logo represents.
jeffsinger27
2 min read
What the heck is that thing?
How to attract new customers: stop using industry jargon and making yourself the hero.
jeffsinger27
3 min read
I got a fever and the only Rx is... MORE CONTENT!
Here are a few tips to create marketing content efficiently and effectively.
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