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AI for a Better CX
AI is “augmented” intelligence rather than artificial intelligence. Can AI potentially augment/improve human productivity & effectiveness?
jeffsinger27
2 min read

Nothing Artificial About AI
The possibilities that AI presents and the potential threats it poses, are, in fact, the same as humanity itself, on steroids.
jeffsinger27
2 min read


Sales Enablement & Training
This SMB got the sales tools, training, and content management they needed to effectively compete and drive sales.
jeffsinger27
2 min read


Go-to-Market Process and Planning
Products often are not launched, but trickled out. And product messaging evolves after launch. Both consumes resources and impedes sales.
jeffsinger27
4 min read

Product Messaging and Positioning
Compelling product messaging focuses on solving customer problems, and positioning clearly articulates key differentiators and value props.
jeffsinger27
2 min read


Marketing Strategy and Portfolio Architecture
A logical framework in which to capture and position products/services is essential to focus roadmap decisions and deliver clear messaging.
jeffsinger27
2 min read

Demand Generation & Customer Acquisition
Attracting prospects and capturing new leads is citical to filling the sales pipeline and driving incremental revenue.
jeffsinger27
2 min read


Brand Positioning and Storytelling
People buy from companies that share their values. Branding & storytelling connect you to customers and build loyalty and advocacy.
jeffsinger27
2 min read
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