jeffsinger273 minStorytellers: You're not the hero!When you stop selling products and start solving problems, you will sell more products. Tell a good story that makes your customer the hero.
jeffsinger273 minWhat’s the difference between advertising, sales, and marketing?Sales, marketing, and advertising are critical to drive revenue & aligned when operating effectively, but they're different from each other.
jeffsinger272 minWhat the heck is that thing?How to attract new customers: stop using industry jargon and making yourself the hero.
jeffsinger272 minMarketing Strategy and Portfolio ArchitectureA logical framework in which to capture and position products/services is essential to focus roadmap decisions and deliver clear messaging.